|
Poster:
|
Branko Collin |
Date:
|
August 11, 2004 09:26:38am |
|
Forum:
|
bookmobile
|
Subject:
|
Re: help with marketing? |
Marketing assumes you know about the market.
Who are you sending these flyers to? What are your goals? What does your audience want to hear about? Does your audience want free books? (Perhaps concentrating on the 'free' part is not such a good idea.) What other responses have you had?
|
Poster:
|
glenn |
Date:
|
August 12, 2004 09:40:56am |
|
Forum:
|
bookmobile
|
Subject:
|
Re: help with marketing? |
if you re-read the post from the librarian you will see what will probably be an almost universal response... they noted that 'yes, free stuffs on the internet, but we don't like to download it because it costs us paper, to print these cheesy copies and we can't afford it.
Emphasizing that there is no cost, including paper, to the sponsoring agency
AND
that the books are real books, not just poorly printed loose sheets of paper like the library 'is already well aware of.'...
...I think is a good idea.
I think the contact info can quite safely be posted below the 'free' and 'real books' and 'no huge semi in your parking lot', as anyone interested will look for it, wherever you put it.
TVNews
OpenLibrary